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THE MARKETING MEETUP: WHY BEING "LOVELY" WORKS

Sep 4, 2022

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9 min read

THE MARKETING MEETUP: WHY BEING "LOVELY" WORKS

How being human made The Marketing Meetup so successful...

Niall Ratcliffe
Niall Ratcliffe
WHY YOU SHOULDN'T POSITION YOURSELF AS A BIG BAD CEO

Aug 28, 2022

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7 min read

WHY YOU SHOULDN'T POSITION YOURSELF AS A BIG BAD CEO

We've all been there. Looking up to those big bad CEOs wishing we were them. But should we really be admiring them...

Niall Ratcliffe
Niall Ratcliffe
APPLE: SENT FROM MY IPHONE

Aug 21, 2022

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9 min read

APPLE: SENT FROM MY IPHONE

How Apple reached trillions with a simple email signature...

Niall Ratcliffe
Niall Ratcliffe
LIQUID DEATH: STANDING OUT SELLS

Aug 14, 2022

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10 min read

LIQUID DEATH: STANDING OUT SELLS

How Liquid Death became famous from doing the opposite of everybody else...

Niall Ratcliffe
Niall Ratcliffe
SPARKTORO: CREATING MARKETING KARMA

Aug 7, 2022

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8 min read

SPARKTORO: CREATING MARKETING KARMA

Why SparkToro amplifies other brands in it's work...

Niall Ratcliffe
Niall Ratcliffe
PELOTON: THE TACTIC THAT KEEPS PELOTON CYCLING ON

Jul 31, 2022

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7 min read

PELOTON: THE TACTIC THAT KEEPS PELOTON CYCLING ON

How Peloton keeps people paying through adding a big up-front cost...

Niall Ratcliffe
Niall Ratcliffe
NETFLIX: TURNING BILLBOARDS INTO BILLIONS OF IMPRESSIONS

Jul 24, 2022

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9 min read

NETFLIX: TURNING BILLBOARDS INTO BILLIONS OF IMPRESSIONS

How Netflix uses a billboard to generate billions of impressions on social media...

Niall Ratcliffe
Niall Ratcliffe
JUSTIN WELSH: TURNING 1 PIECE OF CONTENT INTO 100 HIGH-VALUE POSTS

Jul 17, 2022

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8 min read

JUSTIN WELSH: TURNING 1 PIECE OF CONTENT INTO 100 HIGH-VALUE POSTS

How Justin Welsh turns his weekly newsletter into the backbone of his content...

Niall Ratcliffe
Niall Ratcliffe
BOMBAS: HAPPINESS GUARANTEED

Jul 10, 2022

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8 min read

BOMBAS: HAPPINESS GUARANTEED

How Bombas made selling easy through guarantees...

Niall Ratcliffe
Niall Ratcliffe
PICNIC: KEEPING 'EM WAITING

Jul 3, 2022

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9 min read

PICNIC: KEEPING 'EM WAITING

How Picnic used simple waiting lists to grow exponentially...

Niall Ratcliffe
Niall Ratcliffe
STATE FARM: BECOMING THE "FACE" OF AUTO INSURANCE

Jun 26, 2022

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11 min read

STATE FARM: BECOMING THE "FACE" OF AUTO INSURANCE

How adding a face helped State Farm become the biggest auto insurance company in the US...

Niall Ratcliffe
Niall Ratcliffe
HARRY'S: LOOPING THEIR WAY TO THE TOP

Jun 19, 2022

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9 min read

HARRY'S: LOOPING THEIR WAY TO THE TOP

How Harry's used a growth loop to acquire 100K emails in 1 week...

Niall Ratcliffe
Niall Ratcliffe
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