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PENN & TELLER: CREATING SOCIAL MEDIA MEGAPHONES

Jun 12, 2022

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11 min read

PENN & TELLER: CREATING SOCIAL MEDIA MEGAPHONES

How Penn & Teller turned their audience into social media megaphones with a simple tactic...

Niall Ratcliffe
Niall Ratcliffe
PATAGONIA: SUSTAINABILITY SELLS

Jun 5, 2022

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12 min read

PATAGONIA: SUSTAINABILITY SELLS

How Patagonia markets their sustainable side...

Niall Ratcliffe
Niall Ratcliffe
KFC: BECOMING UNCANCELLABLE

May 29, 2022

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10 min read

KFC: BECOMING UNCANCELLABLE

How KFC turned a national disaster into the PR campaign of the decade...

Niall Ratcliffe
Niall Ratcliffe
THE AVOCADO: FROM UNKNOWN FRUIT TO KITCHEN STAPLE

May 22, 2022

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12 min read

THE AVOCADO: FROM UNKNOWN FRUIT TO KITCHEN STAPLE

How the avocado went from a fruit with no demand to a staple in any healthy diet...

Niall Ratcliffe
Niall Ratcliffe
BARKBOX: MAKING MILLIONS THROUGH MEME MARKETING

May 15, 2022

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12 min read

BARKBOX: MAKING MILLIONS THROUGH MEME MARKETING

How BarkBox used meme marketing to become a $460M subscription service...

Niall Ratcliffe
Niall Ratcliffe
GMAIL: THE POWER OF EXCLUSIVITY

May 8, 2022

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8 min read

GMAIL: THE POWER OF EXCLUSIVITY

How Google created crazy demand for Gmail through making it exclusive...

Niall Ratcliffe
Niall Ratcliffe
PROPER TWELVE: MCGREGOR'S MARKETING MASTERPIECE

May 1, 2022

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10 min read

PROPER TWELVE: MCGREGOR'S MARKETING MASTERPIECE

How Conor McGregor grew Proper Twelve to a $600M valuation in a matter of years...

Niall Ratcliffe
Niall Ratcliffe
DUNKIN': FROM DONUTS FOR OFFICE WORKERS TO A GEN Z LIFESTYLE BRAND

Apr 24, 2022

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9 min read

DUNKIN': FROM DONUTS FOR OFFICE WORKERS TO A GEN Z LIFESTYLE BRAND

How Dunkin' became a brand that Gen Z lives and breathes...

Niall Ratcliffe
Niall Ratcliffe
STARBUCKS: THE $50 BILLION REWARD PROGRAM

Apr 17, 2022

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9 min read

STARBUCKS: THE $50 BILLION REWARD PROGRAM

How Starbucks uses it's reward program to generate $50 billion...

Niall Ratcliffe
Niall Ratcliffe
DOVE: FROM BLAND SOAP TO THE FACE OF "REAL BEAUTY"

Apr 10, 2022

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8 min read

DOVE: FROM BLAND SOAP TO THE FACE OF "REAL BEAUTY"

How a single ad changed the Dove brand forever...

Niall Ratcliffe
Niall Ratcliffe
ALWAYS: CHANGING PUBLIC PERCEPTION THROUGH A HASHTAG

Apr 3, 2022

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9 min read

ALWAYS: CHANGING PUBLIC PERCEPTION THROUGH A HASHTAG

How Always changed the world with their "Like A Girl" hashtag...

Niall Ratcliffe
Niall Ratcliffe
MORNING BREW: BUILDING A 3.5 MILLION STRONG AUDIENCE THROUGH REFERRALS

Mar 27, 2022

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7 min read

MORNING BREW: BUILDING A 3.5 MILLION STRONG AUDIENCE THROUGH REFERRALS

How Morning Brew’s referral program built an audience of 3.5 million subscribers...

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