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MCDONALDS: THE MONOPOLY MASTERCLASS

Mar 20, 2022

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8 min read

MCDONALDS: THE MONOPOLY MASTERCLASS

The world’s most successful brand engagement campaign EVER...

WWE: A $4 BILLION COMPANY BUILT ON TALENT

Mar 13, 2022

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7 min read

WWE: A $4 BILLION COMPANY BUILT ON TALENT

How the WWE utilised talent to build a multi-billion dollar company...

ASTON MARTIN: BECOMING "THE" JAMES BOND CAR

Mar 6, 2022

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8 min read

ASTON MARTIN: BECOMING "THE" JAMES BOND CAR

Who wouldn't want to drive a car that 007 drives...

SPECSAVERS: COMMUNITY IS BUILT THROUGH REPLIES, NOT POSTS

Feb 27, 2022

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8 min read

SPECSAVERS: COMMUNITY IS BUILT THROUGH REPLIES, NOT POSTS

How a boring company became a fan favourite Twitter account...

COINBASE: 'THAT' QR CODE AD

Feb 20, 2022

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7 min read

COINBASE: 'THAT' QR CODE AD

The ad that broke the internet...

SUPER BOWL: THE HOLY GRAIL OF ADVERTISING

Feb 13, 2022

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8 min read

SUPER BOWL: THE HOLY GRAIL OF ADVERTISING

How much would you pay for 220+ million eyes on your ad?

WORDLE: SHARING IS THE NEW WORD OF MOUTH

Feb 6, 2022

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8 min read

WORDLE: SHARING IS THE NEW WORD OF MOUTH

How a 5 letter word game took over the planet... (not literally)

PRIME: FROM $0-200M IN 24 HOURS

Jan 30, 2022

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9 min read

PRIME: FROM $0-200M IN 24 HOURS

How two "YouTubers" created millions with a couple of Instagram posts...

APPLE: SHOT ON IPHONE

Jan 23, 2022

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8 min read

APPLE: SHOT ON IPHONE

3 words. 0 products. 1 outcome. The best campaign ever?

ASICS: BRINGING DAD SHOES TO THE METAVERSE

Jan 16, 2022

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11 min read

ASICS: BRINGING DAD SHOES TO THE METAVERSE

I must admit that I am wearing Asics as I write this. There is nothing wrong with Asics or dad shoes!

PRETTY LITTLE THING: CELEBRITY STAFF, KILLER COLLABS AND SOCIAL WIZARDS

Jan 8, 2022

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10 min read

PRETTY LITTLE THING: CELEBRITY STAFF, KILLER COLLABS AND SOCIAL WIZARDS

What do you get when you cross a great brand with a bunch of superstar celebrities?

IKEA: BUS STOPS NEED SOFAS

Jan 1, 2022

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9 min read

IKEA: BUS STOPS NEED SOFAS

If you don't go to them, they'll bring them to you.

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