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FOX SPORTS: USING TWITTER AS A TEASER TRAILER

Nov 27, 2022

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7 min read

FOX SPORTS: USING TWITTER AS A TEASER TRAILER

How FOX Sports executed the perfect Twitter strategy to push people to watch the World Cup on FOX...

Niall Ratcliffe
Niall Ratcliffe
MULTIPLY: PLAYING HARD TO GET

Nov 20, 2022

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7 min read

MULTIPLY: PLAYING HARD TO GET

How Multiply position themselves perfectly as an agency in demand...

Niall Ratcliffe
Niall Ratcliffe
NOTION: HOW TO WRITE THE PERFECT EMAIL

Nov 13, 2022

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6 min read

NOTION: HOW TO WRITE THE PERFECT EMAIL

In the next 5 minutes, you're going to learn how to write THE perfect email.

Niall Ratcliffe
Niall Ratcliffe
RYAN HOLIDAY: HOW TO SELL 3 MILLION BOOKS IN 2022

Nov 6, 2022

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8 min read

RYAN HOLIDAY: HOW TO SELL 3 MILLION BOOKS IN 2022

How Ryan Holiday uses genius marketing to make himself a top-selling author...

Niall Ratcliffe
Niall Ratcliffe
CROCS: CREATING AN ARMY OF ADVOCATES

Oct 30, 2022

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8 min read

CROCS: CREATING AN ARMY OF ADVOCATES

How Crocs created an army of advocates through one simple addition to their shoes...

Niall Ratcliffe
Niall Ratcliffe
SMILE: WHY CAMPAIGNS WITH NO ROI MATTER

Oct 23, 2022

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7 min read

SMILE: WHY CAMPAIGNS WITH NO ROI MATTER

How the Smile film utilised brand awareness campaigns to drive people to watch...

Niall Ratcliffe
Niall Ratcliffe
FIJI WATER: IT'S NOT JUST WATER. IT'S FIJI WATER

Oct 16, 2022

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8 min read

FIJI WATER: IT'S NOT JUST WATER. IT'S FIJI WATER

How FIJI water are able to charge a 4x premium for their water...

Niall Ratcliffe
Niall Ratcliffe
TRIPLE WHALE: TAKING OVER TWITTER WITH A WHALE EMOJI

Oct 9, 2022

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7 min read

TRIPLE WHALE: TAKING OVER TWITTER WITH A WHALE EMOJI

How Triple Whale has taken over Twitter through leveraging their team's personal brands...

Niall Ratcliffe
Niall Ratcliffe
MARLBORO: TURNING A CIGARETTE INTO A SYMBOL

Oct 2, 2022

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6 min read

MARLBORO: TURNING A CIGARETTE INTO A SYMBOL

How Marlboro took an unsellable product and made it a symbol of freedom and masculinity...

Niall Ratcliffe
Niall Ratcliffe
AC MILAN: MARKETING THEIR WAY BACK TO RELEVANCY

Sep 25, 2022

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8 min read

AC MILAN: MARKETING THEIR WAY BACK TO RELEVANCY

How AC Milan marketed their way back to relevancy after spending 10 years spirally our of control...

Niall Ratcliffe
Niall Ratcliffe
HIJACKING: HOW TO STEAL SEARCH DEMAND

Sep 18, 2022

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6 min read

HIJACKING: HOW TO STEAL SEARCH DEMAND

How a billboard campaign got completely hijacked by a competitor's PPC...

Niall Ratcliffe
Niall Ratcliffe
PUMA: THE $1 MILLION LACE TIE

Sep 11, 2022

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8 min read

PUMA: THE $1 MILLION LACE TIE

How Puma get attention through great brand placement....

Niall Ratcliffe
Niall Ratcliffe
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