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Niall's Marketing Archive

Sharing lessons I learn from studying history’s greatest marketers and building the UK’s fastest-growing B2B marketing agency

Used by 4660+ people to become marketing wizards.

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Niall Ratcliffe

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Featured Posts

GRACE ANDREWS: THE MARKETER BEHIND STEVEN BARTLETT

Oct 6, 2024

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15 min read

GRACE ANDREWS: THE MARKETER BEHIND STEVEN BARTLETT

5 marketing lessons on how she built the UK's most popular business podcast...

Niall Ratcliffe
Niall Ratcliffe
SULT: HOW TO LAUNCH A VIRAL PRODUCT

Feb 23, 2025

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12 min read

SULT: HOW TO LAUNCH A VIRAL PRODUCT

The content playbook for building hype, creating demand, and making people care before you even launch...

Niall Ratcliffe
Niall Ratcliffe
SOLD-OUT EVENT PLAYBOOK

Jan 19, 2025

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13 min read

SOLD-OUT EVENT PLAYBOOK

The 3-Step Guide To Selling Out Events...

Niall Ratcliffe
Niall Ratcliffe

Archive

HOW TO STEAL YOUR COMPETITORS LEADS

Sep 13, 2026

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4 min read

HOW TO STEAL YOUR COMPETITORS LEADS

How Burger King does it, how Sainsbury's do it, and how I do it...

Niall Ratcliffe
Niall Ratcliffe
OLD VS NEW MARKETING

Sep 6, 2026

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4 min read

OLD VS NEW MARKETING

The simple nuances that have revolutionised marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW WE EXECUTED A "FLAWLESS" LAUNCH CAMPAIGN

Aug 30, 2026

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5 min read

HOW WE EXECUTED A "FLAWLESS" LAUNCH CAMPAIGN

See the behind the scenes of a campaign Daniel Priestley called "flawless"...

Niall Ratcliffe
Niall Ratcliffe
HAS MARKETING BECOME A TECHNICAL SPORT?

Aug 23, 2026

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4 min read

HAS MARKETING BECOME A TECHNICAL SPORT?

The future of marketing revolves around data...

Niall Ratcliffe
Niall Ratcliffe
HOW TO ENGINEER FREE MARKETING

Aug 16, 2026

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5 min read

HOW TO ENGINEER FREE MARKETING

Marketing lessons I learned from my first ever trip to Costco...

Niall Ratcliffe
Niall Ratcliffe
HOW TO LAUNCH A GLOBAL SPORTS LEAGUE

Aug 9, 2026

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5 min read

HOW TO LAUNCH A GLOBAL SPORTS LEAGUE

Analysing the marketing behind the new Zuffa Boxing launch...

Niall Ratcliffe
Niall Ratcliffe
WHY ALL CULT BRANDS USE IN-PERSON MARKETING

Aug 2, 2026

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5 min read

WHY ALL CULT BRANDS USE IN-PERSON MARKETING

How the new age of cult brands starts with in-person events...

Niall Ratcliffe
Niall Ratcliffe
WHY PORSCHE WOULD FAIL WITHOUT THE 911

Jul 26, 2026

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4 min read

WHY PORSCHE WOULD FAIL WITHOUT THE 911

How Hero products drive sales across a full product catalogue...

Niall Ratcliffe
Niall Ratcliffe
THE GREATEST AD EVER WRITTEN

Jul 19, 2026

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5 min read

THE GREATEST AD EVER WRITTEN

5000 years of advertising, but what is the greatest ad of all time?

Niall Ratcliffe
Niall Ratcliffe
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