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Timeless marketing lessons, that are actually worth studying. Used by 4660+ people to become marketing wizards.

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Niall Ratcliffe

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Featured Posts

GRACE ANDREWS: THE MARKETER BEHIND STEVEN BARTLETT

Oct 6, 2024

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15 min read

GRACE ANDREWS: THE MARKETER BEHIND STEVEN BARTLETT

5 marketing lessons on how she built the UK's most popular business podcast...

Niall Ratcliffe
Niall Ratcliffe
SULT: HOW TO LAUNCH A VIRAL PRODUCT

Feb 23, 2025

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12 min read

SULT: HOW TO LAUNCH A VIRAL PRODUCT

The content playbook for building hype, creating demand, and making people care before you even launch...

Niall Ratcliffe
Niall Ratcliffe
SOLD-OUT EVENT PLAYBOOK

Jan 19, 2025

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13 min read

SOLD-OUT EVENT PLAYBOOK

The 3-Step Guide To Selling Out Events...

Niall Ratcliffe
Niall Ratcliffe

Archive

HOW TO WIN THE WORLD CUP... AS A MARKETER

Jun 14, 2026

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7 min read

HOW TO WIN THE WORLD CUP... AS A MARKETER

Marketing lessons from 96 years of the FIFA World Cup...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE A MAD MAN

Jun 7, 2026

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6 min read

HOW TO MARKET LIKE A MAD MAN

Lessons we can all learn from the advertisers of the 60s...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

May 31, 2026

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8 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

Marketing lessons I learned researching the history of Nike's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

May 24, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

The marketing lessons I learned from studying the last 30+ years of Dyson marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

May 17, 2026

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6 min read

HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

The marketing lessons I learned from learning about Ray Kroc's life...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

May 10, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

The marketing lessons I learned from reading Sam Walton's (Founder of Walmart) autobiography...

Niall Ratcliffe
Niall Ratcliffe
THE GOSSIP MACHINE

May 3, 2026

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5 min read

THE GOSSIP MACHINE

How history's greatest marketers always feed the gossip machine...

Niall Ratcliffe
Niall Ratcliffe
THE HISTORY BEHIND CHALLENGE MARKETING

Apr 26, 2026

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4 min read

THE HISTORY BEHIND CHALLENGE MARKETING

The simple marketing tactic that evolved out of the fitness space but should be studied...

Niall Ratcliffe
Niall Ratcliffe
GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Apr 19, 2026

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4 min read

GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Why Daniel Priestley gives away 20,000+ books every year...

Niall Ratcliffe
Niall Ratcliffe
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