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NATHAN BAUGH: FROM JOBLESS TO MASTER STORYTELLER

Feb 19, 2023

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10 min read

NATHAN BAUGH: FROM JOBLESS TO MASTER STORYTELLER

How Nathan Baugh quit his job, doubled down on himself and built an audience of over 300,000 people...

ANYTIME FITNESS: THE $0 SUPER BOWL AD

Feb 12, 2023

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8 min read

ANYTIME FITNESS: THE $0 SUPER BOWL AD

How Anytime Fitness pulled off one of the most cost-effective Super Bowl ads ever...

Niall Ratcliffe
Niall Ratcliffe
JACK BUTCHER: THE BTS MARKETING CHEAT CODE

Feb 5, 2023

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9 min read

JACK BUTCHER: THE BTS MARKETING CHEAT CODE

How Jack Butcher made millions of dollars and created one of the biggest projects on the planet through BTS marketing...

Niall Ratcliffe
Niall Ratcliffe
THE WEEK: THE BEST TUBE AD OF ALL TIME

Jan 29, 2023

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8 min read

THE WEEK: THE BEST TUBE AD OF ALL TIME

How 'The Week' blew me away with one of the best tube ads I'd seen...

Niall Ratcliffe
Niall Ratcliffe
TYPEFORM: THE £1 MILLION QUESTIONS

Jan 22, 2023

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8 min read

TYPEFORM: THE £1 MILLION QUESTIONS

How Typeform make millions though reverse engineering their marketing all starting with a simple form...

Niall Ratcliffe
Niall Ratcliffe
BECAUSE OF MARKETING: BUILDING A 100K+ STRONG COMMUNITY THROUGH BEING FIRST

Jan 15, 2023

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7 min read

BECAUSE OF MARKETING: BUILDING A 100K+ STRONG COMMUNITY THROUGH BEING FIRST

How Because of Marketing build a community of 100,000 people through being first...

Niall Ratcliffe
Niall Ratcliffe
WREXHAM A.F.C: HOW TO STORY-TELL YOUR WAY TO GLOBAL STARDOM

Jan 8, 2023

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7 min read

WREXHAM A.F.C: HOW TO STORY-TELL YOUR WAY TO GLOBAL STARDOM

How Wrexham A.F.C marketed their way to being a global phenom...

Niall Ratcliffe
Niall Ratcliffe
GLOSSIER: SHEEP SYNDROME

Jan 1, 2023

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7 min read

GLOSSIER: SHEEP SYNDROME

How Glossier use queues to make customers spend more money...

Niall Ratcliffe
Niall Ratcliffe
AMAZON: THE PERFECT 3-LINE EMAIL

Dec 25, 2022

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6 min read

AMAZON: THE PERFECT 3-LINE EMAIL

How Amazon sent one of the best emails I've ever received...

Niall Ratcliffe
Niall Ratcliffe
CHAT GPT: THE SECRETS OF CHAT GPT'S VIRAL SUCCESS

Dec 18, 2022

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7 min read

CHAT GPT: THE SECRETS OF CHAT GPT'S VIRAL SUCCESS

How Chat GPT came out of the blue to be the most talked about thing on the internet...

Niall Ratcliffe
Niall Ratcliffe
FORTNUM & MASON: SELLING AN EXPERIENCE

Dec 11, 2022

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7 min read

FORTNUM & MASON: SELLING AN EXPERIENCE

How Fortnum & Mason sell premium products through selling an experience with their products...

Niall Ratcliffe
Niall Ratcliffe
RYANAIR: BECOMING THE GO-TO BUDGET AIRLINE

Dec 4, 2022

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7 min read

RYANAIR: BECOMING THE GO-TO BUDGET AIRLINE

How Ryainair uses a 3-punch combo to make themselves the go-to budget airline...

Niall Ratcliffe
Niall Ratcliffe
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