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WHY ALL CULT BRANDS USE IN-PERSON MARKETING

Aug 2, 2026

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5 min read

WHY ALL CULT BRANDS USE IN-PERSON MARKETING

How the new age of cult brands starts with in-person events...

Niall Ratcliffe
Niall Ratcliffe
WHY PORSCHE WOULD FAIL WITHOUT THE 911

Jul 26, 2026

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4 min read

WHY PORSCHE WOULD FAIL WITHOUT THE 911

How Hero products drive sales across a full product catalogue...

Niall Ratcliffe
Niall Ratcliffe
THE GREATEST AD EVER WRITTEN

Jul 19, 2026

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5 min read

THE GREATEST AD EVER WRITTEN

5000 years of advertising, but what is the greatest ad of all time?

Niall Ratcliffe
Niall Ratcliffe
THE FALL OF OMEGA

Jul 12, 2026

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5 min read

THE FALL OF OMEGA

How Omega lost the watch war with bad marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE THE NFL

Jul 5, 2026

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7 min read

HOW TO MARKET LIKE THE NFL

Marketing lessons from studying a 100+ years of the NFL...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE ROLEX

Jun 28, 2026

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7 min read

HOW TO MARKET LIKE ROLEX

Marketing lessons from studying 100+ years of Rolex's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE THE NBA

Jun 21, 2026

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5 min read

HOW TO MARKET LIKE THE NBA

Marketing lessons from studying the last 50 years of the NBA...

Niall Ratcliffe
Niall Ratcliffe
HOW TO WIN THE WORLD CUP... AS A MARKETER

Jun 14, 2026

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7 min read

HOW TO WIN THE WORLD CUP... AS A MARKETER

Marketing lessons from 96 years of the FIFA World Cup...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE A MAD MAN

Jun 7, 2026

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6 min read

HOW TO MARKET LIKE A MAD MAN

Lessons we can all learn from the advertisers of the 60s...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

May 31, 2026

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8 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

Marketing lessons I learned researching the history of Nike's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

May 24, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

The marketing lessons I learned from studying the last 30+ years of Dyson marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

May 17, 2026

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6 min read

HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

The marketing lessons I learned from learning about Ray Kroc's life...

Niall Ratcliffe
Niall Ratcliffe
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