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HOW TO WIN THE WORLD CUP... AS A MARKETER

Jun 14, 2026

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7 min read

HOW TO WIN THE WORLD CUP... AS A MARKETER

Marketing lessons from 96 years of the FIFA World Cup...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE A MAD MAN

Jun 7, 2026

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6 min read

HOW TO MARKET LIKE A MAD MAN

Lessons we can all learn from the advertisers of the 60s...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

May 31, 2026

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8 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

Marketing lessons I learned researching the history of Nike's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

May 24, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

The marketing lessons I learned from studying the last 30+ years of Dyson marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

May 17, 2026

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6 min read

HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

The marketing lessons I learned from learning about Ray Kroc's life...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

May 10, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

The marketing lessons I learned from reading Sam Walton's (Founder of Walmart) autobiography...

Niall Ratcliffe
Niall Ratcliffe
THE GOSSIP MACHINE

May 3, 2026

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5 min read

THE GOSSIP MACHINE

How history's greatest marketers always feed the gossip machine...

Niall Ratcliffe
Niall Ratcliffe
THE HISTORY BEHIND CHALLENGE MARKETING

Apr 26, 2026

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4 min read

THE HISTORY BEHIND CHALLENGE MARKETING

The simple marketing tactic that evolved out of the fitness space but should be studied...

Niall Ratcliffe
Niall Ratcliffe
GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Apr 19, 2026

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4 min read

GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Why Daniel Priestley gives away 20,000+ books every year...

Niall Ratcliffe
Niall Ratcliffe
SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Apr 12, 2026

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11 min read

SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Why your LinkedIn feed is full of get-rich-quick nonsense, and how the best brands use the same trick honestly...

Niall Ratcliffe
Niall Ratcliffe
EVERY COMPANY IS A MEDIA COMPANY

Apr 5, 2026

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11 min read

EVERY COMPANY IS A MEDIA COMPANY

What OpenAI buying TBPN for $100M+ tells you about your marketing strategy...

Niall Ratcliffe
Niall Ratcliffe
THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

Mar 29, 2026

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9 min read

THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

A lesson I learned from Morgan Housel...

Niall Ratcliffe
Niall Ratcliffe
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