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HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

May 10, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

The marketing lessons I learned from reading Sam Walton's (Founder of Walmart) autobiography...

Niall Ratcliffe
Niall Ratcliffe
THE GOSSIP MACHINE

May 3, 2026

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5 min read

THE GOSSIP MACHINE

How history's greatest marketers always feed the gossip machine...

Niall Ratcliffe
Niall Ratcliffe
THE HISTORY BEHIND CHALLENGE MARKETING

Apr 26, 2026

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4 min read

THE HISTORY BEHIND CHALLENGE MARKETING

The simple marketing tactic that evolved out of the fitness space but should be studied...

Niall Ratcliffe
Niall Ratcliffe
GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Apr 19, 2026

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4 min read

GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Why Daniel Priestley gives away 20,000+ books every year...

Niall Ratcliffe
Niall Ratcliffe
SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Apr 12, 2026

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11 min read

SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Why your LinkedIn feed is full of get-rich-quick nonsense, and how the best brands use the same trick honestly...

Niall Ratcliffe
Niall Ratcliffe
EVERY COMPANY IS A MEDIA COMPANY

Apr 5, 2026

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11 min read

EVERY COMPANY IS A MEDIA COMPANY

What OpenAI buying TBPN for $100M+ tells you about your marketing strategy...

Niall Ratcliffe
Niall Ratcliffe
THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

Mar 29, 2026

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9 min read

THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

A lesson I learned from Morgan Housel...

Niall Ratcliffe
Niall Ratcliffe
INFLUENCERS: THE SOLUTION TO A.I. SLOP?

Mar 22, 2026

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10 min read

INFLUENCERS: THE SOLUTION TO A.I. SLOP?

My case for why I think influencer marketing might be get a whole lot more popular...

Niall Ratcliffe
Niall Ratcliffe
BELIEVABILITY: THE ISSUE WITH MOST BAD ADS

Mar 15, 2026

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10 min read

BELIEVABILITY: THE ISSUE WITH MOST BAD ADS

Why realistic claims perform better in marketing that big and bold ones...

Niall Ratcliffe
Niall Ratcliffe
CULT OR COMMODITY? WHY GIRLS GO WILD FOR HARRY STYLES

Mar 8, 2026

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13 min read

CULT OR COMMODITY? WHY GIRLS GO WILD FOR HARRY STYLES

A marketing lesson we can all learn from Harry Styles...

Niall Ratcliffe
Niall Ratcliffe
THE BEST HEADLINES ARE FACTS - LESSONS FROM DAVID OGILVY

Mar 1, 2026

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11 min read

THE BEST HEADLINES ARE FACTS - LESSONS FROM DAVID OGILVY

A copywriting masterclass from David Ogilvy on how to write a great headline...

Niall Ratcliffe
Niall Ratcliffe
HOW STEVE JOBS COULD SELL ANYTHING

Feb 22, 2026

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12 min read

HOW STEVE JOBS COULD SELL ANYTHING

4 marketing lessons from one of the most underrated marketers of all-time...

Niall Ratcliffe
Niall Ratcliffe
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