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CLAUDE HOPKINS: THE CREATOR OF MODERN ADVERTISING

Oct 29, 2023

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10 min read

CLAUDE HOPKINS: THE CREATOR OF MODERN ADVERTISING

6 marketing lessons from the master behind modern-day marketing...

Niall Ratcliffe
Niall Ratcliffe
THE KARDASHIANS: A MARKETING MASTERCLASS

Oct 22, 2023

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12 min read

THE KARDASHIANS: A MARKETING MASTERCLASS

How The Kardashians have mastered the art of getting attention (and keeping it)...

Niall Ratcliffe
Niall Ratcliffe
RAY KROC: THE MASTERMIND BEHIND MCDONALDS

Oct 15, 2023

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12 min read

RAY KROC: THE MASTERMIND BEHIND MCDONALDS

How Ray Kroc marketed McDonald's from the ground up...

Niall Ratcliffe
Niall Ratcliffe
CASEY NEISTAT: THE WORLD'S BEST VLOGGER

Oct 8, 2023

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10 min read

CASEY NEISTAT: THE WORLD'S BEST VLOGGER

How Casey Neistat mastered video and took over the vlogging scene..

Niall Ratcliffe
Niall Ratcliffe
MIKE TYSON: HOW TO GET ATTENTION

Oct 1, 2023

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9 min read

MIKE TYSON: HOW TO GET ATTENTION

How Mike Tyson became one of the most famous men to ever live + the marketing lessons from it...

Niall Ratcliffe
Niall Ratcliffe
JAY-Z: FROM SELLING CRACK TO HIP-HOP BILLIONAIRE

Sep 24, 2023

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10 min read

JAY-Z: FROM SELLING CRACK TO HIP-HOP BILLIONAIRE

How Jay-Z marketed his way from street hustler to the first-ever hip-hop billionaire...

Niall Ratcliffe
Niall Ratcliffe
4 LESSONS FROM THE GREATEST MARKETERS YOU'VE NEVER HEARD OF

Sep 17, 2023

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7 min read

4 LESSONS FROM THE GREATEST MARKETERS YOU'VE NEVER HEARD OF

Learn from 4 of the greatest marketers that you've never heard of + the lessons from their work...

Niall Ratcliffe
Niall Ratcliffe
COPYWRITING: 7 COPYWRITING LESSONS FROM HISTORY'S GREATEST MARKETERS

Sep 10, 2023

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8 min read

COPYWRITING: 7 COPYWRITING LESSONS FROM HISTORY'S GREATEST MARKETERS

My best copywriting lessons after spending 1000+ hours studying the greatest marketers to ever live...

Niall Ratcliffe
Niall Ratcliffe
P.T. BARNUM: THE GREATEST SHOWMAN (AND PROMOTER)

Sep 3, 2023

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10 min read

P.T. BARNUM: THE GREATEST SHOWMAN (AND PROMOTER)

The marketing lessons from P.T. Barnum building the biggest show the world has ever seen...

Niall Ratcliffe
Niall Ratcliffe
REDDIT: THE MOST UNDERUTILISED MARKETING CHANNEL

Aug 27, 2023

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11 min read

REDDIT: THE MOST UNDERUTILISED MARKETING CHANNEL

How Eric Lam is dominating with a unique marketing strategy on Reddit...

Niall Ratcliffe
Niall Ratcliffe
PHIL KNIGHT: THE RISE OF NIKE

Aug 20, 2023

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10 min read

PHIL KNIGHT: THE RISE OF NIKE

6 lessons on marketing from spending 5+ hours researching Phil Knight and Nike...

Niall Ratcliffe
Niall Ratcliffe
RICHARD BRANSON: KING OF PR STUNTS

Aug 13, 2023

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10 min read

RICHARD BRANSON: KING OF PR STUNTS

How Sir Richard Branson was able to consistently get millions of eyes on Virgin through his crazy PR stunts...

Niall Ratcliffe
Niall Ratcliffe
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