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EDWARD BERNAYS: THE MASTER OF MASS MANIPULATION

Jul 7, 2024

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10 min read

EDWARD BERNAYS: THE MASTER OF MASS MANIPULATION

4 lessons on mass manipulation from "The Father Of Public Relations"...

Niall Ratcliffe
Niall Ratcliffe
SAM PARR: MEDIA-FIRST MARKETING

Jun 30, 2024

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10 min read

SAM PARR: MEDIA-FIRST MARKETING

How Sam Parr is building a $100MM company with a media-first approach...

Niall Ratcliffe
Niall Ratcliffe
SHIP 30: MAKING MILLIONS FROM A COHORT COURSE

Jun 23, 2024

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12 min read

SHIP 30: MAKING MILLIONS FROM A COHORT COURSE

How Nicolas Cole & Dickie Bush are making millions through a simple cohort course...

Niall Ratcliffe
Niall Ratcliffe
HARRY POTTER STORYTELLING: JK ROWLING MASTERCLASS

Jun 16, 2024

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11 min read

HARRY POTTER STORYTELLING: JK ROWLING MASTERCLASS

4 Storytelling lessons from JK Rowling...

Niall Ratcliffe
Niall Ratcliffe
THE AD PROFESSOR: A MASTERCLASS IN ATTENTION FARMING

Jun 9, 2024

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11 min read

THE AD PROFESSOR: A MASTERCLASS IN ATTENTION FARMING

How George Mack uses 'The Ad Professor' to get attention on his agency...

Niall Ratcliffe
Niall Ratcliffe
HOW TO WRITE GREAT COPY: ANALYSING THE BEST BUSINESS WRITING OF THE LAST 60+ YEARS

Jun 2, 2024

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14 min read

HOW TO WRITE GREAT COPY: ANALYSING THE BEST BUSINESS WRITING OF THE LAST 60+ YEARS

A deep dive into how to write great copy - from Apple memos to tech landing pages...

Niall Ratcliffe
Niall Ratcliffe
CAMPAIGNS THAT CHANGED THE WORLD: DE BEERS, THINK SMALL, HEARTY BREAKFAST

May 26, 2024

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10 min read

CAMPAIGNS THAT CHANGED THE WORLD: DE BEERS, THINK SMALL, HEARTY BREAKFAST

3 marketing campaigns that changed the way we live our lives...

Niall Ratcliffe
Niall Ratcliffe
ALBERT LASKER: OGILVY'S FAVOURITE ADVERTISER

May 19, 2024

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9 min read

ALBERT LASKER: OGILVY'S FAVOURITE ADVERTISER

4 marketing principles from one of Ogilvy's favourite marketers...

Niall Ratcliffe
Niall Ratcliffe
HOW TO SELL A BOOK: MARKETING STRATEGY BREAKDOWN

May 12, 2024

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11 min read

HOW TO SELL A BOOK: MARKETING STRATEGY BREAKDOWN

3 of the best book marketing strategies of the last 3 decades...

Niall Ratcliffe
Niall Ratcliffe
STORYTELLING MASTERCLASS: HOW NIKE & PATAGONIA USE STORYTELLING

May 5, 2024

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11 min read

STORYTELLING MASTERCLASS: HOW NIKE & PATAGONIA USE STORYTELLING

5 Storytelling lessons from Nike & Patagonia + my 3 favourite storytelling tips...

Niall Ratcliffe
Niall Ratcliffe
DAN WIEDEN: THE MAN BEHIND "JUST DO IT!"

Apr 28, 2024

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10 min read

DAN WIEDEN: THE MAN BEHIND "JUST DO IT!"

4 key marketing lessons from the man behind the “Just Do It!” slogan

Niall Ratcliffe
Niall Ratcliffe
SETH GODIN: PURPLE COWS & DEAD DOGS

Apr 21, 2024

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10 min read

SETH GODIN: PURPLE COWS & DEAD DOGS

5 marketing principles that Seth Godin lives by...

Niall Ratcliffe
Niall Ratcliffe
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