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Oliver Buchannon
Niall Ratcliffe
HOW TO WIN THE WORLD CUP... AS A MARKETER

Jun 14, 2026

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7 min read

HOW TO WIN THE WORLD CUP... AS A MARKETER

Marketing lessons from 96 years of the FIFA World Cup...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE A MAD MAN

Jun 7, 2026

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6 min read

HOW TO MARKET LIKE A MAD MAN

Lessons we can all learn from the advertisers of the 60s...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

May 31, 2026

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8 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

Marketing lessons I learned researching the history of Nike's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

May 24, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

The marketing lessons I learned from studying the last 30+ years of Dyson marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

May 17, 2026

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6 min read

HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

The marketing lessons I learned from learning about Ray Kroc's life...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

May 10, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

The marketing lessons I learned from reading Sam Walton's (Founder of Walmart) autobiography...

Niall Ratcliffe
Niall Ratcliffe
THE GOSSIP MACHINE

May 3, 2026

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5 min read

THE GOSSIP MACHINE

How history's greatest marketers always feed the gossip machine...

Niall Ratcliffe
Niall Ratcliffe
THE HISTORY BEHIND CHALLENGE MARKETING

Apr 26, 2026

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4 min read

THE HISTORY BEHIND CHALLENGE MARKETING

The simple marketing tactic that evolved out of the fitness space but should be studied...

Niall Ratcliffe
Niall Ratcliffe
GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Apr 19, 2026

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4 min read

GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Why Daniel Priestley gives away 20,000+ books every year...

Niall Ratcliffe
Niall Ratcliffe
SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Apr 12, 2026

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11 min read

SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Why your LinkedIn feed is full of get-rich-quick nonsense, and how the best brands use the same trick honestly...

Niall Ratcliffe
Niall Ratcliffe
EVERY COMPANY IS A MEDIA COMPANY

Apr 5, 2026

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11 min read

EVERY COMPANY IS A MEDIA COMPANY

What OpenAI buying TBPN for $100M+ tells you about your marketing strategy...

Niall Ratcliffe
Niall Ratcliffe
THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

Mar 29, 2026

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9 min read

THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

A lesson I learned from Morgan Housel...

Niall Ratcliffe
Niall Ratcliffe
INFLUENCERS: THE SOLUTION TO A.I. SLOP?

Mar 22, 2026

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10 min read

INFLUENCERS: THE SOLUTION TO A.I. SLOP?

My case for why I think influencer marketing might be get a whole lot more popular...

Niall Ratcliffe
Niall Ratcliffe
BELIEVABILITY: THE ISSUE WITH MOST BAD ADS

Mar 15, 2026

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10 min read

BELIEVABILITY: THE ISSUE WITH MOST BAD ADS

Why realistic claims perform better in marketing that big and bold ones...

Niall Ratcliffe
Niall Ratcliffe
CULT OR COMMODITY? WHY GIRLS GO WILD FOR HARRY STYLES

Mar 8, 2026

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13 min read

CULT OR COMMODITY? WHY GIRLS GO WILD FOR HARRY STYLES

A marketing lesson we can all learn from Harry Styles...

Niall Ratcliffe
Niall Ratcliffe
THE BEST HEADLINES ARE FACTS - LESSONS FROM DAVID OGILVY

Mar 1, 2026

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11 min read

THE BEST HEADLINES ARE FACTS - LESSONS FROM DAVID OGILVY

A copywriting masterclass from David Ogilvy on how to write a great headline...

Niall Ratcliffe
Niall Ratcliffe
HOW STEVE JOBS COULD SELL ANYTHING

Feb 22, 2026

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12 min read

HOW STEVE JOBS COULD SELL ANYTHING

4 marketing lessons from one of the most underrated marketers of all-time...

Niall Ratcliffe
Niall Ratcliffe
THE SNEAKY MARKETING BEHIND VALENTINE'S DAY

Feb 15, 2026

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13 min read

THE SNEAKY MARKETING BEHIND VALENTINE'S DAY

How a penny stamp, a heart-shaped box, and a guilt trip turned the 14th February into a multi-billion-pound industry...

Niall Ratcliffe
Niall Ratcliffe
THE SECRET BEHIND GREAT ADS - EUGENE SCHWARTZ

Feb 8, 2026

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9 min read

THE SECRET BEHIND GREAT ADS - EUGENE SCHWARTZ

The reason every copywriter should use facts for headlines...

Niall Ratcliffe
Niall Ratcliffe
SELF-ADMISSION: THE EASIEST WAY TO BUILD TRUST

Feb 1, 2026

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10 min read

SELF-ADMISSION: THE EASIEST WAY TO BUILD TRUST

Bill Bernbach's simple method for building trust in advertising...

Niall Ratcliffe
Niall Ratcliffe
HOW TO LAUNCH A COMPANY: ACCORDING TO RICHARD BRANSON

Jan 25, 2026

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11 min read

HOW TO LAUNCH A COMPANY: ACCORDING TO RICHARD BRANSON

5 of Richard Bransons marketing principles...

Niall Ratcliffe
Niall Ratcliffe
SELLING OUTCOMES: THE FIRST STEP TO GREAT MARKETING

Jan 18, 2026

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12 min read

SELLING OUTCOMES: THE FIRST STEP TO GREAT MARKETING

A lesson I learned from a Harvard professor from the 1960s...

Niall Ratcliffe
Niall Ratcliffe
STORY APPEAL: DAVID OGILVY'S FAVOURITE HACK

Jan 11, 2026

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10 min read

STORY APPEAL: DAVID OGILVY'S FAVOURITE HACK

A simple trick to many your marketing campaigns more memorable...

Niall Ratcliffe
Niall Ratcliffe
THE 1-THING RULE: THE BORING SECRET TO VIRAL GROWTH

Jan 4, 2026

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11 min read

THE 1-THING RULE: THE BORING SECRET TO VIRAL GROWTH

If I could only use 1 content strategy for the rest of my life, it would be this...

Niall Ratcliffe
Niall Ratcliffe
CONTENT BRAINDUMP: WHAT DOES GREAT CONTENT LOOK LIKE IN 2026?

Dec 28, 2025

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13 min read

CONTENT BRAINDUMP: WHAT DOES GREAT CONTENT LOOK LIKE IN 2026?

Analysing top content creators and stealing what they do best...

Niall Ratcliffe
Niall Ratcliffe
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