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Oliver Buchannon
Niall Ratcliffe
WHY ALL CULT BRANDS USE IN-PERSON MARKETING

Aug 2, 2026

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5 min read

WHY ALL CULT BRANDS USE IN-PERSON MARKETING

How the new age of cult brands starts with in-person events...

Niall Ratcliffe
Niall Ratcliffe
WHY PORSCHE WOULD FAIL WITHOUT THE 911

Jul 26, 2026

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4 min read

WHY PORSCHE WOULD FAIL WITHOUT THE 911

How Hero products drive sales across a full product catalogue...

Niall Ratcliffe
Niall Ratcliffe
THE GREATEST AD EVER WRITTEN

Jul 19, 2026

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5 min read

THE GREATEST AD EVER WRITTEN

5000 years of advertising, but what is the greatest ad of all time?

Niall Ratcliffe
Niall Ratcliffe
THE FALL OF OMEGA

Jul 12, 2026

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5 min read

THE FALL OF OMEGA

How Omega lost the watch war with bad marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE THE NFL

Jul 5, 2026

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7 min read

HOW TO MARKET LIKE THE NFL

Marketing lessons from studying a 100+ years of the NFL...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE ROLEX

Jun 28, 2026

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7 min read

HOW TO MARKET LIKE ROLEX

Marketing lessons from studying 100+ years of Rolex's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE THE NBA

Jun 21, 2026

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5 min read

HOW TO MARKET LIKE THE NBA

Marketing lessons from studying the last 50 years of the NBA...

Niall Ratcliffe
Niall Ratcliffe
HOW TO WIN THE WORLD CUP... AS A MARKETER

Jun 14, 2026

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7 min read

HOW TO WIN THE WORLD CUP... AS A MARKETER

Marketing lessons from 96 years of the FIFA World Cup...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET LIKE A MAD MAN

Jun 7, 2026

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6 min read

HOW TO MARKET LIKE A MAD MAN

Lessons we can all learn from the advertisers of the 60s...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

May 31, 2026

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8 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO THE FOUNDER OF NIKE

Marketing lessons I learned researching the history of Nike's marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

May 24, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO JAMES DYSON

The marketing lessons I learned from studying the last 30+ years of Dyson marketing...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

May 17, 2026

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6 min read

HOW TO MARKET A COMPANY ACCORDING TO RAY KROC

The marketing lessons I learned from learning about Ray Kroc's life...

Niall Ratcliffe
Niall Ratcliffe
HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

May 10, 2026

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7 min read

HOW TO MARKET YOUR COMPANY ACCORDING TO SAM WALTON

The marketing lessons I learned from reading Sam Walton's (Founder of Walmart) autobiography...

Niall Ratcliffe
Niall Ratcliffe
THE GOSSIP MACHINE

May 3, 2026

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5 min read

THE GOSSIP MACHINE

How history's greatest marketers always feed the gossip machine...

Niall Ratcliffe
Niall Ratcliffe
THE HISTORY BEHIND CHALLENGE MARKETING

Apr 26, 2026

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4 min read

THE HISTORY BEHIND CHALLENGE MARKETING

The simple marketing tactic that evolved out of the fitness space but should be studied...

Niall Ratcliffe
Niall Ratcliffe
GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Apr 19, 2026

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4 min read

GIFT MARKETING: THE IMPORTANCE OF GIVING THINGS AWAY

Why Daniel Priestley gives away 20,000+ books every year...

Niall Ratcliffe
Niall Ratcliffe
SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Apr 12, 2026

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11 min read

SHORTCUT MARKETING: A LESSON WE CAN LEARN FROM SCAM ARTISTS

Why your LinkedIn feed is full of get-rich-quick nonsense, and how the best brands use the same trick honestly...

Niall Ratcliffe
Niall Ratcliffe
EVERY COMPANY IS A MEDIA COMPANY

Apr 5, 2026

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11 min read

EVERY COMPANY IS A MEDIA COMPANY

What OpenAI buying TBPN for $100M+ tells you about your marketing strategy...

Niall Ratcliffe
Niall Ratcliffe
THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

Mar 29, 2026

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9 min read

THE BEST STORY WINS: THE WAY TO BEAT A.I. MARKETING

A lesson I learned from Morgan Housel...

Niall Ratcliffe
Niall Ratcliffe
INFLUENCERS: THE SOLUTION TO A.I. SLOP?

Mar 22, 2026

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10 min read

INFLUENCERS: THE SOLUTION TO A.I. SLOP?

My case for why I think influencer marketing might be get a whole lot more popular...

Niall Ratcliffe
Niall Ratcliffe
BELIEVABILITY: THE ISSUE WITH MOST BAD ADS

Mar 15, 2026

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10 min read

BELIEVABILITY: THE ISSUE WITH MOST BAD ADS

Why realistic claims perform better in marketing that big and bold ones...

Niall Ratcliffe
Niall Ratcliffe
CULT OR COMMODITY? WHY GIRLS GO WILD FOR HARRY STYLES

Mar 8, 2026

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13 min read

CULT OR COMMODITY? WHY GIRLS GO WILD FOR HARRY STYLES

A marketing lesson we can all learn from Harry Styles...

Niall Ratcliffe
Niall Ratcliffe
THE BEST HEADLINES ARE FACTS - LESSONS FROM DAVID OGILVY

Mar 1, 2026

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11 min read

THE BEST HEADLINES ARE FACTS - LESSONS FROM DAVID OGILVY

A copywriting masterclass from David Ogilvy on how to write a great headline...

Niall Ratcliffe
Niall Ratcliffe
HOW STEVE JOBS COULD SELL ANYTHING

Feb 22, 2026

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12 min read

HOW STEVE JOBS COULD SELL ANYTHING

4 marketing lessons from one of the most underrated marketers of all-time...

Niall Ratcliffe
Niall Ratcliffe
THE SNEAKY MARKETING BEHIND VALENTINE'S DAY

Feb 15, 2026

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13 min read

THE SNEAKY MARKETING BEHIND VALENTINE'S DAY

How a penny stamp, a heart-shaped box, and a guilt trip turned the 14th February into a multi-billion-pound industry...

Niall Ratcliffe
Niall Ratcliffe
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